WHAT IS A
It's a system that avoids waste by keeping our goods
CIRCULATING for as long as possible
DO GOODS CIRCULATE?
We pass them on by reselling, sharing or donating for others to use.
We repair them if broken or refurbish them to extend their useful life.
WHAT ABOUT GOODS THAT CAN'T BE FIXED?
The materials are separated and used again for a new purpose.
Worn out materials are recycled into new raw materials.
HOW CAN WE
GO CIRCULAR NOW?
stop designing for landfill
Everything you buy becomes waste. Brands need it to become waste so they can continue selling you more of the same thing.
is designed to be wasted by you.
Circular brands consider waste a design flaw. Goods are made to last. Materials are reused and recycled.
The most circular action you can take right now is to extend the useful life of the goods you currently own.
Pass them on to someone else if you don't need them any more.
Consider first repairing or refurbishing before thinking about disposing and buying something new.
LET GOODS LIVE LONGER
support circular brands
There are lots of great circular brands - see our Innovators Series for examples. Their goods are made to last, from materials that can be reused and recycled over and over again.
These brands build a new type of relationship with their customers. Using new business models that avoid waste and serve your interests.